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Your Before and Afters App
for iPad™, iPhone™, and iPod touch®

 

Resource Submission Instructions

This document will give you all information you need to customize your Before and Afters app.

Be sure to see the app work first, so you are familiar with its capabilities.

You will be sending us information in various formats: image files, plain text or Microsoft Word documents, or even information you write out on a piece of paper. You may send the information however you wish: email, burn data to a CD-ROM and put it in the mail, send a USB "thumb" drive in the mail, whatever you find easiest. The information does not have to all arrive in the same packet: we'll collect all of your submissions to use for your app. And we'll let you know if anything we need is missing.

This page contains several locations where we ask for specific information. To make sending the information to us easier, try one of these two options:

Some of the photos on this page are from the iPhone presentation of the app, and some of the photos are from the iPad presentation. All of the photos were taken from Dr. Steven Denenberg's app.

 

1. Select an Application Icon

All apps have an icon. The app launches when the icon is touched:

         

You may find or create your own icon for the app.  In addition, we have prepared thirteen icons, from which you may chose one for your app.

If you want to create your own icon, it should be square, and measure about 100 x 100 pixels. We will shrink your icon down to the various sizes that the iPad and iPhone require. You should also submit a 512 x 512 pixel version of your icon. That large image will be used for your page in Apple's App Store.

If you are submitting your own icon, give the file name of the icon here:

________________________________________

 

If you want to use one of our prepared icons, go here to see the icons, and write the number of the icon you wish to use here:

Use icon number _____________.

 

 

The iPhone or iPad will round the corners of your icon. It can also put a "gloss" on your icon, to make it look "3D". The gloss shows up as a curved lightening of the upper part of the icon. Below left, we see the icon without the gloss, and below right with the gloss.

Some icons look better with the gloss. Dr. Denenberg felt that photos of models look better without the gloss. Please indicate here whether you want the iPhone to put the gloss effect on your icon (yes or no):

 

__________________________________________

 

2. Select the text underneath the icon

You can also control the text that displays underneath the icon.

By coincidence, "DrDenenberg" is the widest text that can be displayed under the icon.  To confirm whether your proposed text will fit, open Microsoft Word, type "DrDenenberg" on one line, and then try your proposed text on the line below.

Use a proportionally-spaced font: an 'M' takes up much more room than an 'i'.

If your proposed text is any wider than "DrDenenberg", it probably won't fit. We will test your text to make sure it actually works on the iPhone before submitting your app to Apple.

Write the text to appear under your icon here:

 

________________________________

 

3. Before and After Photos, and your Videos

Below, we see a detail of the main table of contents page.  This page also scrolls.  The individual lines are the procedures whose before and after photos we will will put on your app.

Visible here is the Nose group at the top, which contains two procedures: Rhinoplasty and Revision Rhinoplasty. Then there is the start of another group, "Facial rejuvenation," followed by the procedures of facial rejuvenation. When the user taps on a procedure name, it takes her to the before and after photos of that procedure.

It's nice to put the procedures into logical groups, as above, with Rhinoplasty and Revision Rhinoplasty grouped under the heading "Nose" and other procedures grouped under the heading "Facial Rejuvenation."

Anything that you take a picture of can be a procedure on your app.

Here's what you need to do:

  • Decide how many different procedures you want to put in your app.
  • Tell us exactly how you would like to name the procedures. The names will appear on this table of contents page, for the user to tap.
  • Decide how you would like to put the procedures into groups, as we have done above. Give the group names, and tell which procedures should be under which group.

    For example, you can have a group name "Breast Surgery" under which will be the procedures "Breast Augmentation", "Breast Reduction", "Breast Lift". Or you could have a group named "Fillers", under which would be the procedures "Restylane", "Juvederm", and "Radiesse".
     
  • Tell us the order in which you want the groups to appear, and within each group, tell us the order in which that group's procedures should appear.

You can have as many (or as few) groups and procedures as you wish, and as many (or as few) before and after photos as you wish within each procedure.  You can have 25 procedures in seven groups, and 500 photos in each procedure, or you can have two procedures in one group and only five photos in each procedure.  If you only have a few photos that you wish to put in the app, the app will still improve your practice's visibility, and it provides an easy way for potential patients to email you and send you their photos.

If you have videos that you would like potential patients to see, the videos will be launched from the table of contents page as well. You can have a group called "Watch Videos", and the individual lines in that group will be the different videos on your app.  Here's an example:

When the user touches a video name, the video will begin to play.

The user can touch the screen to display the video controls, and touch again to dismiss the controls. When the video finishes playing, or when the user touches the "Done" button (circled in red above), she is taken back to the table of contents page.

Prepare a document to send us, giving the information in the bulleted list above. If you also wish to have your videos in the app, tell us:

  • Whether "Watch Videos" is satisfactory for the video group name, or if you would like something different for the video group title
  • The titles of the videos, which will display on the table of contents page. (For example, the video titles in the photo above are "Facial Surgery Overview," "What is a Rhinoplasty?", "Television Appearances," etc.)
  • The order in which you want the videos to appear in the videos group.
  • And send us the videos, making sure we know which video file corresponds to the video title that the user will see. Videos can be sent in any format. We will resize them to fit the iPad and iPhone's screens.

When you are ready to prepare your before and after photographs, go to the
Photo Submission Instructions page to find out how to prepare and send your photos.

 

 

5. Contact Information

When the user clicks the "action" button, she is given options for how to contact you:

We need the email address at which you want to receive emails that are sent from the app:

 

___________________________________________

 

When this menu is presented on an iPhone, the user is given an option to call your office. Please give the phone number that you want the user's iPhone to call if she touches "Call Dr.'s office":

 

___________________________________________

 

Give the Web address that you want the user to be directed to if she touches "Visit Dr.'s Web site".

 

___________________________________________
 

Note that, if you wish, you can create a page on your Web site as a landing page just for users of your app. If you don't have a Web site, or if you don't want users to have the option of going to your site from the app, just write "none" above, and we'll remove the "Visit Dr.'s Web site" button from your app.

 

If the user touches the "See all contact info" button, she is taken to the Contact Information page. Here is part of the page from Dr. Denenberg's app:

You can design this page as you like. The page will scroll if you have more information than will fit on one screen. You can use a logo, or another portrait photo, or we can leave out the image.

Provide us with an HTML file containing the content you want to have for this page.

If you look at Dr. Denenberg's app, you'll see that this page changes slightly as you move the device from portrait mode to landscape mode, to keep the layout readable and attractive. It's not necessary, but if you wish, you can provide us with two versions of this page: one to be displayed in portrait mode and another to be displayed when the device is turned to landscape mode.

 

6. Your Name on the Before and Afters Pages

Your name appears on the Before and Afters pages when the iPhone is in portrait orientation. See
Dr. Denenberg's name in the blue box:

   

Please write your name as you wish it to appear in this location:

_________________________________________

 

7. The Application Description in the App Store

When your app goes live on Apple's App Store, the app's page on the store will contain an Application Description. A visitor to the App Store reads the Application Description to decide whether she wants to download your app.

You should provide us with the application description that you would like to have for your app.

Just below is the application description that Dr. Denenberg prepared for his app. You may use any part of this text verbatim if you wish.

The application shows before and after photos of Dr. Steven Denenberg's facial plastic surgery patients. It's an easy-to-navigate collection of photographs from his Web site, FacialSurgery.com.

This application is not a game!
Don't download it if you are looking for an entertainment app!

The app is for people who are considering having Dr. Denenberg perform their surgery: you can see the kinds of changes he can accomplish and share the photos with family and friends.

The application is an easy and portable way to study over three hundred before and after photographs in a more responsive and faster format than browsing the Web.

With this app, you can also contact Dr. Denenberg to ask questions. You get a free online consultation. iPhone users can use their phone to take their photos and send them to Dr. Denenberg, all without having to leave the app. Dr. Denenberg responds personally to all communications.

Loading the app onto an iPad lets you read the app's electronic books. The Tutorials teach you how the most common facial plastic surgery operations are performed, with clear explanations and diagrams, and copious photos taken during surgery. The Manuals show you how Dr. Denenberg explains the operations to his patients, and gives you information about what it's like to go through surgery and take care of yourself afterward.

The electronic books contain 281 pages and over a thousand photos, illustrations, and drawings.

On the iPad, the app also has a Frequently Asked Questions section, with 24 questions answered in detail by Dr. Denenberg.

Dr. Denenberg is an expert in facial plastic surgery, with degrees from Harvard and Stanford Universities, two board certifications, twenty-five years of experience, and an international clientele..

The major portion of the app is devoted to the before and after photographs. Why are the photographs so important? Every plastic surgeon performs these operations with different levels of skill. Seeing a doctor's before and after photos is the best way, the only way, to determine whether a doctor has the skill you seek when you are selecting a plastic surgeon. Diplomas and certifications can't tell you the quality of a surgeon's outcomes. Even if you do not download this app, understanding this paragraph will help you immensely if you ever decide on plastic surgery.

Three hundred and twenty-two before-and-after photographs show you the changes that can be accomplished. The photos are organized by operation:

Rhinoplasty: 152 photos
Revision rhinoplasty: 27 photos
Face lift: 43 photos
Eyelid surgery: 24 photos
Eyebrow lifting: 13 photos
Skin peel: 43 photos
Chin augmentation: 12 photos
Otoplasty: 8 photos

Who it is for::
Prospective patients of Dr. Denenberg
Anyone considering plastic surgery.
Anyone who simply wants to know more about plastic surgery.

 

File name of the application description that you are submitting:

 

 

__________________________________________

 

8. Screen shots on your page in the App Storee

Also on your app's page in the App Store, you can have up to ten screen shots from your app. A screen shot is just an image taken from your app as it is running, to show a viewer examples of what your app looks like and entice her to download your app.

The ten screenshots are five from the iPhone version of the app, and five from the iPad version.

For his screenshots, Dr. Denenberg selected some pages showing attractive before and after photos, and his table of contents page. You may select whichever pages you wish. You can see Dr. Denenberg's screenshots by going to his page on the App Store.

List below the pages that you want for your screenshots, and the order in which you want them displayed. For example, "Botox picture #3", "rhinoplasty picture #11", "porcelain crowns #8". Don't use breast surgery operations for screenshots, because they might cause a problem getting the application accepted. The app store itself is supposed to be G-rated.

You don't have to use before and afters for all of your screen shots. You can use the table of contents page, the Contact Information page, a playing video --any pages of the app that you wish.

 

List the five screenshots for your iPad version:

 

__________________________________________

 

__________________________________________

 

__________________________________________

 

__________________________________________

 

__________________________________________

 

List the five screenshots for your iPhone version:

 

__________________________________________

 

__________________________________________

 

__________________________________________

 

__________________________________________

 

__________________________________________

 

9. Your app's title

Every app has a title. Dr. Denenberg's app is called "Facial Plastic Surgery: Before and Afters". That's about as long as your title should be, and of course it can be much shorter if you wish.

Give your app a title here:

 

__________________________________________

 

__________________________________________

 

 

10. Keywords and geographic targeting

When an iPhone owner is searching the App Store for an app, he searches using relevant search terms, like doing a Google search. The App Store, to determine whether it will suggest your app from someone's search, looks at the following text:

  • The title of your app, and
  • The "keywords" submitted with your app.

When we create your app, we give Apple the keywords that are relevant to your app, so your app will get found when someone is searching.

Here are the keywords for Dr. Denenberg's app:
"Denenberg, cosmetic, surgeon, photo, picture, nose, eyes, face, lift, chin, rhinoplasty, skin, beauty, nosejob". You will tell us what keywords you want for your app.

You may want different keywords from the list above. For example, maybe you don't perform rhinoplasty, or you want to say something about breast surgery, or Restylane. The keyword list can have 100 characters, not including spaces.

The title of Dr. Denenberg's app is "Facial Plastic Surgery: Before and Afters". Note that, since the words of the title of the app are automatically searched, Dr. Denenberg did not use "facial" or "plastic" or "surgery" in his keyword list. Those words from the title of his app will be recognized anyway.

The keywords allow you to do some minor geographic targeting, too. You might want "Cincinnati" as one of your keywords, so someone in Cincinnati who is searching specifically for that city is more likely to find your app.

Put your preferred keywords below. You may also leave this blank, and we'll design your keywords for your, or you may also write in just a couple of keywords that you want to see added to your keyword list, and we'll design the rest:

 

__________________________________________

 

__________________________________________

 

 

11. URLs and Email Addresses

Apple requires that every application have an

  • "application URL", and a
  • "support URL"

These two URLs lead to Web pages. The "application URL" gives some basic information about the app. It can be just a few sentences long. The "support URL" is a place the user can go to get support on the application.

You can design pages for your own app, or we can make "application" and "support" pages for you, with your contact information on the pages.

We can also create a support page that has links back to Great Plains Enterprises, Inc., in case you don't want to provide support. These are not heavily-trafficked pages. Dr. Denenberg's app has been out for a year, and there have been no requests for support help so far.

Here is a link to Dr. Denenberg's "application URL."

Here is a link to Dr. Denenberg's "support URL."

 

Give the address of your "application URL," or just write "please make this page for me":

 

__________________________________________

 

Give the address of your "support URL," or write
"please make this page for me" or
"please handle all support for me"

 

__________________________________________

 

12. E-books

The iPad's screen is so large, it's possible to put lots of written content into your iPad app. See Dr. Denenberg's app: in the table of contents, touch "The Tutorials" or "The Manuals" or "FAQs" and see the content that is available.

You can put content like this into your app. The content will appear only when the app is run on an iPad.

Each page of content is a separate HTML file. A collection of pages is a Chapter. A collection of Chapters is an e-Book. Each e-Book has one line in the table of contents.

In Dr. Denenberg's app, "The Tutorials" is an e-Book with about 20 chapters. "The Manuals" is an e-Book with four chapters. Each chapter has 5 to 20 pages.

Your e-Books can be your office brochures, care instructions, anything that you have prepared that you would like to put in the app. It is absolutely optional: your app will be great without any e-Books. Put them in only if you really want them in.

To place an e-Book in your app,

  • send us the title of the book (like "The Tutorials). The title will appear in the table of contents
  • send us a photo that we can use as an icon to the left of the title in the table of contents
  • send the titles of the chapters. It's okay to have only one chapter in an e-Book
  • send the HTML files that comprise the pages of each chapter. The HTML files should be named with the chapter title, followed by an underscore and the page number. For example, in the chapter titled "Fillers", the HTML file for page 1 should be named "Fillers_1.html" and page 2 should be named "Fillers_2.html" etc.
  • The HTML should define a page that is 768 pixels wide. You control the background color and all content and layout. The page can scroll vertically, so you also control the length of the page. All photographs and images for all the pages of your book should be kept together in a subdirectory underneath the directory containing the HTML. For example, an image in an .html file would be referenced thus:
    <img src="media/MyPhoto.jpg">
  • When the user touches the e-Book's link on the table of contents page, it takes her to the e-Book's introduction page. See Dr. Denenberg's app for an example. The top of the introduction page tells the user what the e-Book is about, and the bottom of the page teaches her how to navigate the book.

    Besides the HTML pages of your e-Book's content, you should send an HTML page that is 768 pixels wide and 446 pixels tall for your introduction page. We will add the navigation instructions to the bottom of the page.

    If you wish, you may send two HTML introduction pages: one 768 wide x 446 tall for the landscape version of the introduction page, and another 768 wide x 588 tall for the portrait version. Having two pages like this is optional. If you look carefully at Dr. Denenberg's introduction pages, you'll see that his app uses more vertical space in the portrait mode of the introduction page.

The additional charge for creating e-Books for your app is $15.00 per page.

 

13. Your questions

Any questions about how to prepare your app?
Email us.


Or call 1-402-933-9790.

 

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Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

 
   

© 2009 Steven M. Denenberg